With Grace – Branding Package

Posted on Posted in Portfolio, Projects

With Grace are a long term client who design and produce flower girl dresses. Bethan began working with them last year, branding them from the ground up, and have continued working together. They wanted some illustrations of a character concept for their character ‘Grace’, which was then used throughout the designs. The logo design was drawn by hand then edited digitally, to give a homemade feel, to reflect how the dresses are made. Their dressed aim at the midrange of buyers, they are bespoke, but still affordable. To reflect this, we use whitespace to give it a light feel, with hints of colour in watercolour.

 

Bethan also produced many dress illustrations for an app on their website, which allows you to create your own dress from custom parts, creating something totally unique. The app gives the chance to make your own bespoke dress with thousands of combinations possible.
Some other pieces designed for them were a measuring chart, and a chart on how to tie the bows properly.

 

gracesmall gracesizing howtobuild empirefloor neckround sleeve1 sleeve4 waistedfloortextbow 1